PLATFORM AGGREGATORS

150M+ Households.
Zero Identity.

You reach more viewers than anyone in CTV. But you can't tell advertisers who's watching. Deterministic verification closes that gap — zero engineering, immediate CPM uplift.

6 PLATFORMS · 90M+ HOUSEHOLDS · $0 ENGINEERING COST
01 — OPPORTUNITY
The Identity Paradox
Aggregators sit on the largest audiences in CTV — 150M+ households — but have the least identity data. You know what's playing. You don't know who's watching. That gap is leaving real money on the table.
AGE-GATED DEMAND
$2-8
CPM premium you can't capture without verified viewer identity
COMPLIANCE READINESS
16+
US states with active or pending age-verification laws
DIFFERENTIATION TODAY
$0
No aggregator offers verified audiences — every platform looks the same to buyers
WITH VERIFICATION
+$2-8 CPM
Give advertisers what they actually want: deterministic, viewer-level audience data
TYPICAL REVENUE SPLIT
Content owner share (55%) Platform take (45%)
+165%

CPM lift available on verified inventory

Spirits, sports betting, cannabis, and pharma advertisers pay premium CPMs — but only for deterministic verification. Household inference doesn't qualify. Aggregators have the audience to unlock this demand; they just need the identity signal.

02 — REVENUE MODEL
Platform Revenue Calculator
Model the incremental revenue from verified inventory across your platform.
PLATFORM
CURRENT PLATFORM REV
$0
monthly
WITH VERIFICATION
$0
monthly
INCREMENTAL
+0%
uplift
Channels on Platform 1,000
1005,000
Monthly Active Users (MAU) 20M
1M100M
Platform Rev Share % 40%
20%60%
Baseline CPM $15
$8$25
Verified CPM $45
$30$65
Adoption % 0.5%
0.1%2.0%
Assumes 3 hrs avg daily viewing, 5 ad pods/hr, 4 ads/pod, 35% fill rate. Verified viewers see 2 premium ads/pod.
SENSITIVITY MATRIX — INCREMENTAL MONTHLY REVENUE
Adoption % $30 CPM $40 CPM $50 CPM $60 CPM
03 — ADOPTION
Three Steps. Zero Engineering.
Verification integrates at the SSAI layer. No SDK, no app updates, no per-channel work.
1

SSAI tag integration

Standard VAST tag added at platform level. No channel-by-channel work.

PLATFORM-LEVEL
2

Viewer scans, verification signal returns

QR prompt during ad breaks. 3-5s bumper format.

LIVE
3

Premium demand unlocks across all channels

Age-gated advertisers bid on verified inventory.

REVENUE
VAST 4.2 < 200ms 0 lines of platform code
04 — REGULATION
Future-Proofing, Not Just Compliance
Age-verification legislation is tightening globally. The question isn't if regulation reaches CTV — it's whether your platform is ready when it does.
16+

US states have active or pending age-verification laws

Today these laws target social media and websites. But the legislative pattern is clear: scope expands to any platform serving content to minors. CTV is next. Platforms that build verification infrastructure now won't scramble later.

US AGE-VERIFICATION LEGISLATION
Active law Pending No current legislation
🇪🇺
EU Digital Services Act
Mandatory age assurance for platforms accessible to minors. Enforcement active Feb 2024. Streaming platforms explicitly in scope.
🇬🇧
UK Online Safety Act
Age verification required for platforms with harmful content. Ofcom enforcement timeline active. CTV platforms under review for inclusion.
🇦🇺
Australia Age Verification
Online Safety Amendment mandates age assurance trials. Legislation expected to expand to streaming and connected TV platforms.
🇨🇦
Canada Bill C-11
Online Streaming Act brings streaming under CRTC oversight. Age-gating provisions under active review with enforcement expected.
2x

Verify now, win twice

Platforms that add verification today capture premium CPM demand immediately and build compliance infrastructure before mandates hit. Waiting means you pay twice: once to comply under deadline pressure, and again in lost revenue while you scramble to catch up.

05 — PLATFORMS
150M+ Households. One Shared Problem.
The six largest last-mile aggregators collectively reach more viewers than any other CTV category — yet every one relies on household-level inference with no individual viewer identity.
PLATFORM CHANNELS SCALE IDENTITY GAP
Xumo 2,000+ Comcast/Charter JV Operator data = household, not viewer
Plex 400+ 23M MAU, 180 countries Account-level only, no age signal
Samsung TV+ 500+ 45M+ MAU Device-level ACR, no viewer identity
LG Channels 350+ 33 countries webOS device graph, household inference
TCL 300+ 15M+ active devices Hardware telemetry only, no user profiles
Roku 3,000+ 90M households Single account per device, no viewer distinction
06 — DATA
The Biggest Audience. The Worst Data.
Aggregators reach more viewers than any single streaming service — but have the least identity signal of any CTV player. Every platform below knows what's playing on the screen. None of them know who's in the room.
Aggregator Reality Today
  • Household-level inference only
  • ACR tells you what's playing, not who's watching
  • IP-based geo with no individual signal
  • Panel extrapolation across millions of unknowns
  • Every viewer is a black box to advertisers
With Verification
  • Viewer-level deterministic signal
  • IDV-verified session identity
  • Cross-channel verification persistence
  • Real-time age token (anonymized)
  • Zero PII shared — privacy by design
QR Scan
→
Age Token (anonymized)
→
Platform Graph
0

Zero PII shared

Anonymized age token only. No name, no email, no device ID. The verification signal is ephemeral and privacy-safe — turning the identity gap into a competitive advantage without compromising viewer trust.

07 — SCALE
Addressable Scale
Six platforms. Hundreds of millions of households. One integration point.
0
Xumo channels
0
Plex MAU
0
Samsung TV+ MAU
0
LG Channels
0
TCL active devices
0
Roku households
150M+

Total addressable households

Estimated deduplicated household reach across platform aggregators. One VAST integration covers the entire landscape.