CTV VERIFICATION FOR BRANDS

Know Who's Watching.
Own the Moment.

Deterministic viewer verification for CTV. Prove your audience is 21+, deliver a branded experience during verification, and open a direct funnel from TV screen to phone.

13% IP ACCURACY TODAY · 25% WASTED SPEND ELIMINATED · IMPRESSION → LEAD → CUSTOMER
01 — THE PROBLEM
You're Buying Precision That Doesn't Exist
CTV promised household-level targeting. The reality: 13-16% identity accuracy, probabilistic age inference, and no way to prove who actually saw your ad.
TODAY: PROBABILISTIC
  • IP-to-household matching at 13% accuracy
  • Panel-based age inference — no deterministic signal
  • No compliance proof for age-gated campaigns
  • Measurement breaks across household members
  • Signal degrades through every intermediary hop
WITH VERIFICATION: DETERMINISTIC
  • Viewer-level identity — not household, not device
  • IDV-verified 21+ proof in seconds
  • VAST cust_param passback to your ad stack
  • Direct phone session paired to CTV device
  • Zero intermediary translation — signal stays clean
02 — THE BRANDED EXPERIENCE
Your Brand. Your Moment.
The verification prompt isn't a generic age gate — it's a branded experience. Your logo, your colors, your value exchange. 3-5 seconds of earned, undivided attention from a viewer actively engaging with their phone.
ON THE TV SCREEN
The viewer sees your brand on the TV — a QR code with your logo, colors, and CTA. Three format options depending on the content experience.
HEINEKEN
LET HEINEKEN PICK UP THE AD TAB
Verify 21+ to skip ads. Enjoy responsibly.

Full-Screen Takeover

Brand-owned verification screen. Logo, colors, CTA — all yours for 3-5s of undivided attention.

CONTENT
BETMGM
SKIP THE ADS. PLACE YOUR BET.

Banner Overlay

Content plays above a branded QR banner. Non-intrusive, high visibility during ad transitions.

CONTENT
Ro
Verify 21+

Side Overlay

Content plays while branded QR strip is visible. L-bar, squeeze-back, or vertical panel.

ON THE VIEWER'S PHONE
The viewer scans the QR code and lands on a branded verification flow — your logo, your colors, your moment. The entire experience is yours.
01

Branded Landing

Your logo, your colors, your CTA. The viewer sees a branded prompt — not a generic age gate.

02

Quick Verification

Name, DOB, phone number. Verified in seconds. No photos, no friction.

03

Instant Confirmation

Real-time processing with deterministic age proof. Signal returns to your ad stack immediately.

04

Brand Moment

Success screen with your branding, a direct link, and an earned moment of positive association.

Not an Ad. An Invitation.

The verification moment reframes the ad break. Instead of interrupting, the brand offers a value exchange: "Verify once, skip ads for the rest of the session." Positive association, earned attention, and a direct connection to the viewer's phone.

03 — BEYOND THE IMPRESSION
From CPM to Customer
The QR scan opens a direct channel to the viewer's phone. A verified impression is just the start — the same moment can capture a lead, deliver an offer, or drive a conversion.
01
VERIFIED IMPRESSION
$0.03-0.06
per impression
Age-verified signal on the VAST request. Your ad serves to a proven 21+ viewer at 2-3x CPM. This is where every verified session starts.
02
VERIFIED LEAD
$10-100
per lead
The viewer already has their phone out. Post-verification, the brand can capture an email, deliver a coupon, link to a product page, or enter a sweepstakes. Verified 21+ lead, opted in.
03
CONVERTED CUSTOMER
$25-500
per customer
Direct path from TV screen to purchase. Spirits sampling, sportsbook first deposit, dispensary visit, telehealth signup — all traceable to the verified session.
CONVERSION FUNNEL
100% see QR
0.1-0.5% scan
70-80% verify
90% reach brand
4-12% convert

The CPM Is the Trojan Horse

CPM revenue is table stakes. The real value is the verified lead funnel — a direct, opt-in channel from TV to phone that drives customer acquisition at a fraction of industry CAC. DraftKings pays $371-800 per acquired customer. A verified CTV lead costs a fraction of that.

04 — YOUR VERTICAL
Built for Age-Gated Brands
Whether spirits, betting, cannabis, or pharma — deterministic verification removes the ceiling on your CTV spend.
05 — DISTRIBUTION UNLOCK
Reach the Audience You Currently Can't
Age-gated brands are constrained on CTV — limited frequency, restricted platforms, probabilistic targeting. Verification removes the constraints and unlocks distribution at scale.
FREQUENCY UNLOCKED
Today you're capped at reduced frequency because you can't prove audience age. Verification removes the cap — run at full frequency on verified inventory.
PLATFORMS UNLOCKED
FAST channels (fastest-growing CTV segment, $10.6B market) have been off-limits for age-gated brands. Verification opens the entire FAST ecosystem to your campaigns.
COMPLIANCE PROVEN
Move from probabilistic "we think 73.8% are adults" to deterministic "this viewer is verified 21+." Auditable proof for DISCUS, state regulators, and internal legal.
WASTE ELIMINATED
Stop paying for impressions served to viewers outside your target. Every verified impression reaches a confirmed 21+ adult — zero waste, full accountability.

The result: more reach, higher confidence, and full compliance — on the fastest-growing segment of CTV.