CTV PUBLISHER REVENUE

Your Slots Are Empty.
What Fills Pays Bottom Tier.

Fill rates have collapsed across FAST. The identity layer is broken. Premium demand can't find you.

42% → 20-40% FILL RATE · 13-16% IDENTITY ACCURACY · +460% CPM WITH VERIFICATION
01 — THE PROBLEM
Two Crises Compounding
Fill rates are collapsing and the identity layer that would rescue them is fundamentally broken. You're losing on volume and price simultaneously.
FILL RATE COLLAPSE
55-65% → 20-40%
Fill rates have collapsed — averaging 20-40% across FAST, down from 55-65% for premium publishers in 2022.
IDENTITY CRISIS
13-16% accuracy
IP-based identity is the industry standard — and it's wrong 5 out of 6 times. Advertisers can't verify who's watching, so they don't bid.
CPM FLOOR
$0.15/viewer-hr
What fills, pays $10-15 CPMs — bottom-tier rates because buyers have zero confidence in audience composition.
LOCKED-OUT DEMAND
$35-55 CPMs unavailable
Spirits ($35-45 CPM), betting ($45-55 CPM) — the highest-paying categories require age verification you can't provide today.
TODAY
$0.15
/viewer-hour
20-40% fill rate, $10-15 CPM, broken identity, premium demand locked out
WITH VERIFICATION
$0.84
/viewer-hour
100% fill, $40-65 verified CPM, real identity signal, premium demand unlocked
Current fill rate: ~30% average (down from 55-65% in 2022)
+460%

Revenue lift per verified viewer-hour

From $0.15 to $0.84. Fill rate recovery + CPM uplift combined.

02 — YOUR REVENUE
Revenue Calculator
Model incremental revenue from verified premium demand on your inventory.
PRESETS
CURRENT MONTHLY
$0
—
WITH VERIFICATION MONTHLY
$0
—
INCREMENTAL
$0
—
Monthly Unique Viewers 500,000
10K10M
Avg Hours / Viewer 3
18
Current Fill Rate 35%
10%60%
Current CPM $15
$8$25
Scan Adoption % 0.5%
0.1%2%
Premium CPM $45
$25$65
ANNUAL PROJECTION $0
03 — UNLOCKED VERTICALS
Premium Demand Categories
Age verification unlocks advertiser categories that are blocked from standard CTV inventory.
Spirits
$35-45 CPM
Diageo, Pernod Ricard, Beam Suntory
Betting
$45-55 CPM
FanDuel, DraftKings, BetMGM
Cannabis
$18-25 CPM
Curaleaf, Cookies, Trulieve
Pharma
$35-45 CPM
Ro, Hims & Hers, Roman
04 — INTEGRATION
Three Steps to Premium Demand
Server-side integration. No app changes. No viewer friction.
1

Add verification SDK tag to your SSAI pipeline

One VAST tag, server-side integration

2

QR appears at ad breaks, viewers scan to verify

3-5s bumper, no disruption to content

3

Premium inventory unlocked, age-gated demand fills

VAST 4.x, <200ms latency, SCTE-35 compatible

VAST 4.x < 200ms SCTE-35
05 — YOUR PEERS
Publisher Landscape
FAST channels leaving premium demand on the table.
PUBLISHER SCALE FOCUS OPPORTUNITY
SportsGrid 200M+ viewers Sports/betting $45-55 CPM from betting advertisers
Future Today 1.5B impressions Kids/adult split Age-gate adult content verticals
Fuse Media 52M reach Multicultural Premium spirits + entertainment brands
Victory+ 60+ channels Live sports Sports betting at peak engagement
Cineverse $80.2M revenue Horror + family Age-gate horror, unlock spirits/cannabis
06 — TECHNICAL
Built for Your Stack
Drop-in compatibility with existing SSAI infrastructure.
SSAI COMPATIBLE
Plug & Play
Works with Amagi, Frequency, OTTera. Server-side integration.
VAST 4.x STANDARD
Open Protocol
Standard VAST cust_param injection. No proprietary protocols.
< 200ms LATENCY
Sub-200ms
Sub-200ms verification. No impact on ad pod start time.